Special Projects

Serova Kickoff Questions
For
Matthew Dean: Co-Founder
Michael Bryan: Co-Founder
Next
Strategy review, Oct 14
Launch, Nov 14
Why
1What made you start Serova? What opportunity did you see?
What
2What does a patient's path through Serova look like today? In 1 year?
3What does Serova know about a tumour that standard care doesn't?
4What does Serova build itself? What does it partner for?
5What is the cost of treatment today? In 1 year?
Who
6Who is Serova for today? In 1 year?
7Who decides if a patient is right for Serova?
8What does an oncologist need to believe before referring a patient?
9What company is approaching the problem wrong?
What are you replacing
10What part of the medical system are you replacing?
11What do the large vaccine programmes get right?
12What does traditional cancer care get right?
13What are a few things your competitors are doing right?
When you win
14What does it look like when you win?
15What changes for a patient when Serova wins?
16What stays the same?
Brand
17What should Serova never say?
18Where would be the best place for the brand to appear organically?
19Who are your launch amplifiers?
20What does success look like at the end of this design process?
21What are some of your favourite brands outside of medicine?
What to send us
Pitch deck: the current version
Patient and clinician materials: anything already in use
Science figures: cleared for public use
Brand files: logo, symbol, colours
Photos: team, lab, clinic
Launch plan: announcement, press contacts, dates