Special Projects

Serova Kickoff Questions
For
Matthew Dean: Co-Founder
Michael Bryan: Co-Founder
Next
Strategy review, Oct 14
Launch, Nov 14
Why
1Why do we need Serova? What is the opportunity?
What
2What does a Serova patient's journey look like today? In 1 year?
3What parts of treatment do you build? What do you partner for?
4What is the cost of treatment today? In 1 year?
Who
5Who is the best patient for Serova today? In 1 year?
6How do patients come to Serova?
What are you replacing
7What are you replacing?
8What does traditional cancer care get right? What do you know that it doesn't?
9What are your competitors doing right? What new tech is approaching the problem wrong?
When you win
10What does it look like when you win?
11What changes for a patient? What stays the same?
Brand
12Where would be the best place for the brand to appear organically?
13Who are your launch amplifiers? Who would be ideal?
14What are some of your favourite brands outside of medicine?
What to send us
Pitch deck: the current version
Patient and clinician materials: anything already in use
Science figures: cleared for public use
Brand files: logo, symbol, colours
Photos: team, lab, clinic
Launch plan: announcement, press contacts, dates